LUNA KENTZINGER

Within the Marketing/Communications department, the Influence PR/Event and International PR/Event Project Manager Assistant (M/F) role involves:
Influence Press & Public Relations Editorial (70%)
- Support in coordinating international press/ public relations projects with markets (vintage launch campaigns, artistic collaborations, etc.)
- Participation in managing daily press inquiries (interviews, imagery, etc.)
- Assistance in creating and distributing press/ editorial communication tools
- Press kits, press releases (writing, translation, layout, etc.)
- Support in creating and deploying influence campaigns (identifying influencers, seeding, tracking results, etc.)
- Assistance in organizing potential photo shoots/filming
- Support in consolidating and analyzing PR influence reports
- Sector monitoring
Events (30%)
Support in organizing house-created events (international events, new vintage launches, artistic collaborations, tastings, press trips, interviews, etc.) with all internal and external collaborators
- Participation in developing event tools (Save the Date. invitations. menus. broarams. etc.)
- Benchmarking of trends and innovations in events
- Event debriefing

In the International Press Department, under the responsibility of the International Product Press Manager, I have participated in the organisation of photo-shoots and press events and ensured their smooth running.
1. International photo shoots:
- Initial contact with stylists for selection of pieces
- Follow-up of press request from subsidiaries
- Organisation of logistics related to photo shoots: delivery, security, etc.
2. Active participation in the overall operation of the press team:
- Daily publication tracking of the international press for DMR newsletters, for archives and by main launches
-Development of an updating lists of foreign correspondents
3. International events :
- Participation in the organisation of press
events (Cartier Rendez-Vous, High jewelry presentation during Fashion week, Press Junket...)
- Consolidation of guest lists
-Drafting the post event report

Within the Communications and Press department:
- Management of sample shipments and returns (sample traffic) for the World Wide
Press Office
- Verification of returns from shopping in the
FGPS software
- Assisting the department with archiving collections
- Handling daily requests
- Managing the press showroom
- Assisting in the search and reservation of samples
- Liaising with the press department, packaging department, and prototypes department
- Assisting with media and competitive monitoring
- Coordination with Press/VIP/Wholesale/Event/ VIC teams
- Tracking shipments and returns (shopping) in Europe, including international coordination and
VIP office

- Community Manager
- Development of the company's digital strategy
- Management of social media
- Handling the Facebook, LinkedIn, and Instagram communities
- Creation of ad-hoc communication materials
- Content creation: PowerPoint presentations, commercial brochures
- Use of Adobe InDesign and Photoshop
- Assistance to other departments with communication materials
- Benchmarking and competitive monitoring
- Market research